Completed Works For
RUn DALLAS
TOP CLIENT DELIVERABLES
Logo Design
Brand Guide
Project Summary
runDallas is a Dallas-Fort Worth based non-profit that focuses on promoting health and physical fitness through running events and related activities. Naturally, their brand guidelines had to look as fit as a marathon winner.
Print and digital versions of the brand guide outline logo variations, color palettes, and brand fonts. Brand colors were inspired by various architectural features of the city–from the Mobil Pegasus, to the opera house, to the red bricks of historic downtown. This brand represents the city of Dallas as much as it represents the runners who inhale the misty morning air.
Bold, clean colors along with some fun angles makes the guideline’s cover really pop. We wanted the brand’s engaging energy to be front and center.
Brand guides often fall subject to a “seen it once, seen them all” mentality. We disagree. We closely examine each brand’s origin, desired audience, and growth goals to determine things like fonts, colors, and copy tone. Doesn’t your brand deserve that level of thoughtfulness and authenticity? If you agree, Ascend has got you.
Logo Design
Brand Guide Design
Check Out Another Project
BMW DALLAS MARATHON
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